MODEL OBALY AR APP

As part of a christmas campaign for Model Obaly, a Czech packaging company, I designed and developed an AR mobie app with interactive experience that demonstrates how traditional cardboard packaging can integrate digital layers. Users scan festive printed gift boxes using a custom mobile app, revealing animated 3D elements. Each layer of the stackable boxes unlocked new visuals, effectively gamifying the unboxing process.This project served both as an entertaining greeting and a proof of concept for innovation in packaging design, turning the unboxing into a playful interactive animation. The app was distributed as a holiday campaign to showcase how AR can expand packaging possibilities.